homepage - Guy Roberts

Over 25 years of global experience in NZ, UK, France and Australia. Led, inspired and empowered diverse teams to create world class work in agencies including TBWA, Saatchi & Saatchi, Droga5 and George Patterson Bates. Multiple award wins at Cannes (31 Lions including two Grand Prix), 3 D&AD Yellow Pencils, Grand Clio, One Show Golds, Grande/Gold Effies, Axis Best in Show/Grand Prix x 2, ranked No.1 creative in Australasia Campaign Brief 2008. Judged Cannes Lions, Clios, One Show, Effies, AWARD, Axis (Jury President).

Project 01

Tui Catch a Million

Turning a cricket crowd into a giant Tui billboard

ASB – Clever Kash

Reinventing money boxes for the digital age

Project 02

Project 03

Toyota Corolla Cat

Promoting Corollas with a masochistic cat

2degrees Second Chance Charlie

Turning a rugby sponsorship into a two-season TV series

Project 04

Project 05

2degrees Data Pinãta

Giving away free data with a wildly popular AR experience

Mr Humfreez

The sheep that shows Kiwis their cold, damp homes

Project 06

Project 07

Melanoma Font

Hijacking popular NZ brands with a special full-stop

Play Past 12

Keeping 12-year-old girls in rugby by announcing their retirements

Project 08

Project 09

Tui Beer Plumber

Plumbing an entire house with real beer

The Emotional Hearing Test

The hearing check-up that tested their emotions

Project 10

Project 11

The Shielded Site

Using simple code to create a safe space for at-risk women

Call of the Wild

The hunter’s truck, endorsed by the hunted

Project 12

Project 13

2degrees brand

Breaking up a duopoly with one of NZ’s most successful brand launches

Bonded by Blood

All Blacks give blood for fans

Project 14