Toyota Corolla Cat

We relaunched the Toyota Corolla using cute cats, A french song we wrote, and violence.We’ve been told Sir John Hegarty uses it as an example of creative leaps in his presentations.Thanks Sir John!

Directed by Hamish Rothwell. Got golds in loads of places but Cannes only managed a finalist. Bit rough, we thought. Sir John Hegarty uses it as an example of creative leaps in his current presentations, so we’ll take that.

Discipline: Strategy, Creative Development, Production, Internal Launch, Cat Wrangling.
Channels: TV, OOH, Digital, Social, EDM, PR, Press.