Tui Catch a million

Cricket is a national pastime in New Zealand and a great chance to drink beer as a game literally takes all day.

Beers can’t advertise before 8pm so we turned the crowd into a giant outdoor/promo/activation/media/PR dream. It was huge, capturing the imagination of the country for two seasons. Since then it’s been copied overseas.

Discipline: Strategy, Creative Development, Production. Event Planning.
Channels: TV, OOH, Digital, Social, EDM, PR, Press. Instore POS.