Don’t let a spot become a full stop.

To get people to take a closer look at spots they often ignore, we created a typeface that behaves like real skin cancer: The Melanoma Typeface.

Our typeface consists of only full stops, designed in partnership with a leading typographer and a dermatologist to accurately represent the 7 visual symptoms of melanoma.

Designed to be used alongside any other brand’s typeface, the full stop mutates with UV exposure in real time, mimicking the symptoms of actual melanoma.

Our typeface was used by the nation’s biggest brands in their summer advertising, delivering our message when it’s most relevant.

Discipline: Strategy, Creative Ideation, Production, Comms Planning, Font & Campaign Design, Production, PR, Digital, Social
Channels: OOH, Digital and PR.