Tui Beer Plumber

Tui beer was tired, irrelevant and relied on babes in bikinis for its ads. It needed a reboot, so we created the platform idea ALWAYS SOMETHING BREWING and set to work bringing it to life. We started by surprising a guy by plumbing his house with Tui beer - completely and utterly for real.

Plumbers had every tap in the house flowing with TUI.

Even the toilet flushed with beer and hidden cameras wired in to catch the reactions.

It went bonkers globally, with the 8 minute OLV getting 8million views in 24 hrs.

Only issue was, that we forgot disconnect the hot water cylinder. A hot beer bath anyone?

Discipline: Strategy, Creative Ideation, Stunt Production. Helped the plumbers remove the beer.
Channels: TV, OLV, AV, Digital, Social.