When your phone goes ting,is it a good ting or a bad ting?
Getting your first phone is a big moment. We wanted to speak to kids on their own terms and be part of when they’re handed their first phone, whether it’s new or a hand-me-down phone.
This also marks a time when you’re likely to get unrestricted access to the internet, phone calls and text messages. We wanted to educate kids in a language they understand and bring parents and children together, to have the right chats about online safety from the get go.
Being a Dad of three it’s certainly an issue I’d navigated and wished I’d had this ting to help me out.
40% of Kiwis engaged with the The first phone programme
39% Increase in mobile plan sales.
Gold, 2x Silver and a bronze Effie
Channels: Music, Interactive, VOD, OLV, Social, OOH, Retail, Cinema
