We decided to let fats experience the new ball from a totally different perspective, we let onlookers literally ‘Be the Ball’
Situated at the Skyscreamer site in the heart of Auckland City, at 2.5 meter highball accommodating three adults, gave thrill seekers the experience of being kicked over 170 km/h by English team member Steven Gerard. It was designed to let the people of New Zealand experience the true sights and sounds of the world’s largest sporting event, the FIFA World Cup.

Discipline: Strategy, Creative Ideation, Production, Testing, Activation, PR, Digital.

Channels: OOH, PR.